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sharminaktersss3435
Apr 09, 2022
In General Discussions
Today's social media feeds are filled with video content instead of text and images. More video content was uploaded in 30 days than the major US TV networks have created in 30 years. - (source) Social algorithms have evolved to prefer video content over other content formats. Social media users are salivating over the video. Content types are richer, more informative, and provide more information in less time. 86% of businesses use video on their website and 77% on social media – (source) Videos are more likely to go viral and get the brand message out to more people. 1.2% of videos on Facebook go viral. – ( source ) Wondering how to get the most out of this exciting trend? Let's learn with the help of some interesting examples: Facebook Facebook is where B2B and B2C businesses create useful and entertaining video content. It's a platform where people enjoy watching all kinds of videos: stand-up comedy, cultural content, how-to videos, current affairs, DIY, and more. Facebook users want to have fun. They love to share videos industry mailing list exploring new things. Here's an interesting example of a recipe video from Blendtec Blender: This Zucchini Carbonara looks amazing! Check out this killer cookbook full recipe from Chloe Moir Nutrition: https://bit.ly/2H4vS0R Posted by Blendtec on Sunday, January 27, 2019 Marketers can choose a theme and style that suits their business and audience. Native video and live video work better. Facebook Live Video features automatic notifications to ensure more viewership for this type of content. Check out this innovative live stunt from Buzzfeed: Watch us blast this watermelon one rubber band at a time! Posted by BuzzFeed on Friday, April 8th, 2016 This video has over 11 million views and 17,000 shares! Marketers can view viewer comments in live video to respond to and engage with them in real-time. A good idea is to evaluate which moments of the video get the highest user interest and use these insights in the next videos. Facebook is the largest social media channel in terms of users. This is a must-have channel for promoting shareable videos to increase awareness.
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