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May 25, 2022
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How do you gain insight into underlying motivations and steer your Industry Email List behavior in the desired direction? Which influencing approach suits the 4 different behavioral types? And what (all) determines effective behavioral interventions? Learn this and more during the free knowledge session! Watch recording for free Why do we experience Industry Email List chips as fresher when they come from a chip bag instead of a bowl? Why does chocolate Industry Email List milk taste better from an orange mug? How come we consider a stranger more friendly when we have a hot cup of tea in our hands? Why does Page's dog make us experience that Industry Email List toilet paper as softer? Each and every one of these questions to which we find clear answers in psychology and neuroscience, under the heading of 'sensory marketing'. Our senses play a vital Industry Email List role in our experience of the world around us. Sensory marketing responds to this by stimulating Industry Email List different senses in relation to a brand, in order to conquer a better position in the mind of the consumer. That's not such a bad idea, since our senses are directly connected to the limbic part of our brain. This is the part that is responsible for Industry Email List emotions, memories and pleasure. And because we as humans make the majority of our choices unconsciously and often based on emotions, conveying emotions to the consumer is essential. Through research in psychology and neuromarketing, we understand more and more how to use the Industry Email List senses as effectively as possible to influence behavior and brand perception. In this article you will find a number of surprising practical examples. The senses anchor the brand firmly in the Industry Email List mind of the customer. The more sensory experiences we can remember related to a particular brand, the more loyal we are to that brand.
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