Short Videos Made by Creators Like Teens and Women in Their Twenties, with the Hashtag , Are Building a Growing Niche. Films in Which Creators Recommend Books, Document the Passage of Time as They Read, or Publicly Sob in Front of the Camera After a Gripping Ending—these Films Have Seen Book Sales Soar at an Unimaginable Rate. "These Creators Don't Shy Away from Expressing Their Emotions as They Read, They Cry, Choke, Scream, and Even Get Angry, and the Creators Turn It into an Emotional, Climactic Short Film That People Instantly Resonate With,"
He Said. and Those Vibes Translate into Actual t shirt design Sales, Says Shannon Devito, Director of Books at Barnes & Noble. "We Haven't Seen Any Other Social Media That Generates the Same Insane Sales — Tens of Thousands of Copies a Month." the Audience for Content Is Huge - Videos Tagged with Have a Combined 18 Billion Views. the Power of to Promote Books Relies on Its Grassroots Nature, and Through Self-Produced Content, the Unique Publicity
Created by Each Creator Is Difficult to Exchange for Money. Especially Nowadays, the New Generation with Media Literacy Prefers Spontaneous Recommendations from Peers Who Have No Financial Interests in Books and Products. Many Publishers Have Noticed This and Quickly Adjusted Their Marketing Strategies to Respond to This Trend. Liz Perl, Director of Marketing at Simon & Schuster's Atria Books, Said, "It's Important to Look at Tiktok Seriously and as a Marketing Tool, Because Tiktok Is No Longer Just an "App for Kids." “From a Marketing and Publicity Perspective, We Jumped on the Tiktok Bandwagon as Quickly