All amateur marketing players, in fact, hope that one day they can become professional marketing players. But in the business of marketing, you won't be able to worship a real teacher, and you won't be able to learn real skills when you study art.
People often say to me, "Mr. Zhao, can I ask you to be my teacher?" My answer is only one: "No", it's not that he's not good, nor that I'm bad, but that I learn marketing by learning from a teacher. No, for professional marketers, customers are always the best teachers.
There are also people who need so-called technical guidance: "Mr. Zhao, this matter is very difficult, you can give me two tips!" My answer was: "No way!" For professional marketers, marketing has no skills at all. Almost all professional Latest Mailing Database marketers are self-taught. Almost all marketers like the song "True Hero", because no one can succeed in the marketing profession casually , without experiencing wind and rain, there is no rainbow at all.
It is actually very difficult to distinguish between professional marketers and amateur marketers. Marketing is a low-threshold but high-difficulty profession. Amateur marketing players are ignorant and fearless. On the surface, they often appear to be more professional than professional marketing players. Professional marketing players are well-informed and often act very amateurishly, intentionally or unintentionally. From the perspective of professional marketing consultants, Centennial Marketing Consulting summarizes 17 differences between professional marketing players and amateur marketing players, and shares them with you.
This is a basic case, but it shows how important it is to set "commitment goals". In some cases, you may need to adjust your "commitment goals" if you find that some information has not been mined during the visit, for example, when you find that there are other factors that influence purchasing decisions (such as Others are also involved in decision-making). So your original commitment goal may have been to "sign up," but now I'm afraid you'll have to change to meeting with other decision-making stakeholders. The "commitment goal" drives the customer forward. If the customer does not make a commitment, although you can continue to move forward, the customer will stagnate and even exit the precision marketing management system process. So, by not setting commitment goals, you risk marketing failure.