Plus, Google Ads cover search results and Google platforms like Maps, apps, and websites. Look how Google Shopping and Search ads appear at the top of the page when you search for sunglasses using Google: Image courtesy of goodr, Zenni Optical, and Warby Parker/Google Businesses who pay for Google Search ads get prime real estate—if they know the right keywords to target. 3. Twitter Compared to the other platforms on this list, Twitter Ads is more straightforward. All ads you create through this platform appear on Twitter only. Twitter ads come in these formats: Promoted ads: Promoted tweets and specially formatted in-feed ads like carousels as well as Twitter Moments (curated tweet collections) Follower ads:
Prompts to follow your account shown in the Twitter feed, “Who to follow” section, and Twitter search results Amplify ads: Pre-roll ads for Twitter Amplify videos and sponsored Amplify publisher partnerships Twitter Takeover: Premium ads that appear at the top of Twitter’s Timeline and Explore tabs Twitter Live: Promoted live streams for events like watch parties and product launches As of 2021’s third quarter, Twitter has 211 million active users. Since Twitter only uses its ad network, Twitter Ads are your only shot at reaching this worldwide audience. Here’s an example of a Twitter Promoted ad with a video: Image courtesy of Jameson U.S./Twitter This buy email list video ad looks pretty similar to a regular Twitter video post, except for the link below the video. Just enough to stand out from the rest of the viewer’s timeline without feeling out of place.
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4. Microsoft Ads (Bing, AOL, Yahoo) Microsoft Ads manages the ads that appear on Bing, AOL, Yahoo search results, and the Microsoft ad network. These ads work similarly to Google Search ads, but they have unique features and ad formats. The formats for Microsoft Ads include: App Install: Ads for installing your app that direct the user to the right app store for their phone (Apple App Store or Google Play) Expanded Text: Text advertisements that appear in search results Dynamic Search: Expanded text ads that target search queries based on your website content Bing Smart Search: Text ads with landing page previews that appear in Bing Smart Search Microsoft Audience: Ads that appear on the Microsoft Audience Network—Microsoft’s native ads for websites like and MSN Multimedia: