Plus, Google Ads cover search results and Google platforms like Maps, apps, and websites. Look how Google Shopping and Search ads appear at the top of the page when you search for sunglasses using Google: Image courtesy of goodr, Zenni Optical, and Warby Parker/Google Businesses who pay for Google Search ads get prime real estate—if they know the right keywords to target. 3. Twitter Compared to the other platforms on this list, Twitter Ads is more straightforward. All ads you create through this platform appear on Twitter only. Twitter ads come in these formats: Promoted ads: Promoted tweets and specially formatted in-feed ads like carousels as well as Twitter Moments (curated tweet collections) Follower ads:
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