Ahrefs Insider is our exclusive customers-only Facebook group. As of January 2021, we have around 13.5k active members and average roughly 100 posts a month.
Besides our members helping each other out on SEO issues daily, we also run regular threads that benefit everyone:
We also frequently post product updates, answer members’ support-related questions, and give tips on leveraging our toolset better.
The result: an engaged community that’s always on hand and eager to share their knowledge, as well as give input on our tool.
Want to learn how we grew our Facebook group? Watch this video:
17. Do things differently
Three years ago, at the Digital Marketing Skill Share (DMSS) conference in Bali, we had an opportunity to create a banner for display at our booth.
Rather than produce the same-old corporate sales pitch, here’s what we did:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
People loved it.
If you could sum up Ahrefs’ marketing philosophy in one sentence, it would be “do things differently.” The banner, our “versus” page, our home page—the tactics are familiar, but we’ve added a twist to how we’ve executed them.
We live in a world where everything’s been done before, and most people are blindly copying others. But if you want people to take notice of your brand, you’ll have to stand out. And that means being different.
Of course, there’s no surefire way to be different. I can’t give you an answer and say, “here, that’ll do the trick.” It doesn’t work that way. Marketing is ultimately a creative endeavor, and you have to experiment to figure things out.
But here’s an actionable takeaway you can use. Ask yourself this question, “What if I did the opposite?”
That may spark some new ideas for your business.