When it comes to on-site content, EAT is a hot topic. But why, how, and when do we need to consider the concept of EAT along with our link-building efforts? Your site cannot have an EAT without a link and brand mention profile. According to the Search Quality Evaluator Guidelines, Google states that the "source of reputation" in establishing a page rating is "news articles, Wikipedia, articles, blog posts, magazine articles, forum discussions, and ratings." It's also easy to determine that EAT can be used to assess the suitability of a site to protect links in a particular niche to varying degrees.
However, Google's Ben Gomes ghost mannequin effect service said in a 2018 interview with CNBC: "Evaluator guidelines can be seen as the destination of the search algorithm." " I don't know how the algorithm ranks the results, but it basically shows what the algorithm should do ." EAT does not directly affect the ranking, but it may create a signal that promotes a direct improvement in the ranking. advertisement Continue reading below Still, it's important to use your experience when understanding what works and what doesn't in your niche. If you strictly follow Google's recommendations and guidelines, you will always play long games or get no results when it comes to link building. And it's clear that Google can't even implement an algorithmic interpretation that has the strictest interpretation of these guidelines. A good example of this is below the recipe. My 8-year-old daughter and I were looking for a banana bread recipe on Google.
I found one from Allrecipes in the screenshot below. This recipe turned out that when we baked it, it wasn't actually baked for more than 30 minutes. However, there were more than 15,000 reviews. Google search for recipes I can dig into 100 similar examples fairly easily. advertisement Continue reading below Therefore, there is a big caveat when applying the EAT interpretation to guide link acquisition. Do not use EAT guidelines to strictly evaluate potential sites in all niches. When will you use the EAT standard for link prospects? Under a fair interpretation of Google's Search Quality Evaluator Guidelines, there are three main considerations before reviewing your site against the guidelines. If your site is completely useless,