When it comes to on-site content, EAT is a hot topic. But why, how, and when do we need to consider the concept of EAT along with our link-building efforts? Your site cannot have an EAT without a link and brand mention profile. According to the Search Quality Evaluator Guidelines, Google states that the "source of reputation" in establishing a page rating is "news articles, Wikipedia, articles, blog posts, magazine articles, forum discussions, and ratings." It's also easy to determine that EAT can be used to assess the suitability of a site to protect links in a particular niche to varying degrees.
However, Google's Ben Gomes ghost mannequin effect service said in a 2018 interview with CNBC: "Evaluator guidelines can be seen as the destination of the search algorithm." " I don't know how the algorithm ranks the results, but it basically shows what the algorithm should do ." EAT does not directly affect the ranking, but it may create a signal that promotes a direct improvement in the ranking. advertisement Continue reading below Still, it's important to use your experience when understanding what works and what doesn't in your niche. If you strictly follow Google's recommendations and guidelines, you will always play long games or get no results when it comes to link buildin