Orchestrate an Inclusive and Successful Marketing Reorganization When to staff your marketing team with experts or generalists How to attract and release talent at the intersection of marketing and technology What the most customer-centric marketing organizations of tomorrow will look like The next session will consist of two back-to-back TED-style talks: Turning Your Marketing Team into a Profit Center a Case Study with Kerem Tomak, Director of Digital Marketing and Analytics at Sears , then The 4 Cornerstones of Becoming a Universal (
Marketing) Soldier in 2017 by Paul Gottsegen, Director of Marketing and Strategy at Mindtree . Both will address how the role of the marketing leader must evolve to achieve the right balance between technology, analytics and execution. Finally, I'll be hosting jewelry retouching service an open panel discussion, Investing in the Future of Martech , with several of the top venture capitalists in marketing technology – Neeraj Agrawal of Battery Ventures , Ashu Garg of Foundation Capital , and Doug Pepper of Shasta Ventures . VCs and CMOs increasingly have a
symbiotic relationship in the marketing technology space, mutually evaluating a rapidly changing landscape. This session will cover: The Health of Martech Startup Funding in 2017 The relative maturity of different martech product categories The balance between industry consolidation and new disruptive innovation New martech investment areas, such as AI, VR and IoT Identify startups to bet on - and how to hedge your bets May 10: Data Tracking and Analytics If Martech is the engine, data is the fuel – and analytics is the path to insight. And, wow, that's an overdone metaphor.